2027 Chevrolet Corvette Grand Sport Global Reveal
UE5 packaged build, pixel streaming to Chevrolet.com webpage
Alberto Rosado | Property of General Motors 2026
Summary
As a Visual Artist at General Motors Design in Warren Michigan, I was given the opportunity to redefine how a GM high-end vehicle configurator could be experienced. With this objective in mind, and within the confines of the ability to deliver by the deadline of the official global reveal, the 2027 Corvette Grand Sport configurator came to fruition.
Utilizing Unreal Engine 5, I lead the development of the project by owning responsibilities such as authoring design and technical documents, creating UE5 project and PCG templates, collaborating with tech artists, art directors, brand managers, and stakeholders. As the primary Visual Artist for this project, I was responsible for leading the art direction by applying my experience as environment artist and game designer to prioritize and execute highest priority tasks, while delegating lower priority tasks to other artists. Highest priority tasks included designing, lighting, and polishing the environment, lighting the vehicle, creating vehicle configuration logic, implementing vehicle animations, cinematography, project optimization, and setting up the project for pixel streaming.
Development Information
Role: Visual Artist @ General Motors Design
Tools: Unreal Engine 5, Blender, Substance 3D Painter, Photoshop, Illustrator, Perforce (P4V)
Duration: 2025-2026
Themes: Automotive, Vehicle Configurator, Environment Art
Status: Shipped
”…we’ve finally summoned the willpower to peel our eyes away long enough to spread the word: …hidden a few clicks deep is the best vehicle configurator the Bowtie Brand has ever unleashed on the day of a major product announcement.” -Alex Sommers, Say Goodbye to Productivity
The 2027 Chevrolet Corvette Grand Sport configurator includes several build options that allow the user to create bold custom vehicle combinations. These options include body style, body paint, interior color themes, seat options, aero packages, wheel options, caliper colors, and stripes and graphics. Creation of the vehicle configuration logic required me to reference vehicle configuration logic files, along with implementing custom logic for option dependencies within UE5’s variant manager and data tables. I implemented game events, mechanics, and animations using blueprint scripts and animation sequences created inside Unreal.
Some technical features, like vehicle and camera blueprint systems, were created in close collaboration with a Technical Artist. Switching between different categories navigates the user to the category’s respective camera angle, giving the user the ability to zoom in or out, and rotate the camera for an immersive viewing experience. With the responsibility of cameras and composition, I implemented camera framing and movement limitations to ensure a product accurate representation that satisfied General Motors Chevrolet brand guidelines; this was supported through iterations and rounds of reviewing with Marketing Managers, Art Directors, and Product Specialists
